Adobe ’ – Adam Morgan director of Adobe says: “Creativity

Adam Morgan, director of Adobe says: “Creativity always deserves a place at the logical table. “His latest article describes how neurologists prove what creative people have always felt in their instincts: this emotional content has a lasting effect. As a result, marketers are under increasing pressure to create a creative marketing experience that stands out in the sea of similarities associated with content. But when our everyday experience shows that emotions are important, it becomes increasingly difficult for creative professionals and designers to prove the value of their creative marketing work. Marketers need to be able to support their creative content solutions with data and proven ROI. On the other hand, creative marketers can use data to better understand their audiences and use it as a source of new ideas. The combination of evidence-based knowledge and creative innovation can be combined to create truly unforgettable experiences. From cinema to theatre, from architecture to your favourite recipe, Life Experiences consists of the careful composition and creativity necessary to create a unique and unforgettable moment or interaction. However, since most marketers have access to comparable data, the key to creating a truly unique experience will always be the creative people who find ideas. Of course, data and analytics are important for creating content that drives the needles of your marketing campaigns. The key is to use the data to make creative decisions and improve them. Data can help marketers create the experiences customers are looking for. However, data alone should not be a driving force for creative execution. When creating a new user experience, the creative idea is always more important than running a flawless campaign.