B2B Marketers – By using the right tools geotargeting

But what if we could set “the right place, the right time” for more than just happiness? Geo-targeting is a tactic that takes personalized marketing to the next level by using real-time data to deliver the right content to the right audience at every stage of the trading bunker. Marketers have started using hotspots or favorite websites to reach consumers and give users “the right place at the right time. By focusing on areas such as conferences, a potential customer’s office building or exhibitions, B2B marketers can use location data to attract potential new customers. Geomarketing tools can provide valuable information to manage shopping and help teams improve customer service. When carefully planned, B2B marketers can use location data and information to identify unexplored opportunities. Finally, geographic segmentation creates a fingerprint on a user’s journey while providing a better picture of the user’s identity and roadmaps, two key strategic tools for building a customer-centric business. On the other hand, B2B vendors can take a page from the Spotify book and use valuable user data to implement such a strategy. In order to be successful, marketers need to know the habits and operating procedures of their target audience and what services or products they are likely to use. Marketers can take advantage of the traditionally long B2B sales cycle by conducting information campaigns when targeting mobile devices. For example, at exhibitions or conferences, marketers can encourage shoppers to visit their kiosks and take part in the first call of the sales cycle. Ultimately, this smart approach to finding customers in the right place at the right time can save a company a lot of time and money.