B2B Marketing – While we love sharing our clients’ success

While we love sharing our clients’ success stories and building business cases with individual Bizible prospects, we know that many marketers are looking for a broader picture of the potential financial value of investing in attribution software. Marketing teams have been able to gain 15% more qualified staff and millions of dollars and additional revenue by saving time by automating Bizible. What have they found? What is the ROI on modern B2B marketing? Forrester found that Bizible’s ROI is nearly 4 times higher than last year. There is now B2B marketing attribution software that allows us to understand the entire B2B buying journey and connect B2B marketing to the pipeline and revenue. Fortunately, we now have access to the marketing attribution software we need to clearly see which channels, content and campaigns are working and which are not. So it’s no surprise that many B2B marketers consider the Visual part of their recipe book for business success. As marketing teams continue to develop and refine their customer outreach mechanisms, nothing is more valuable than information that helps align that reach for maximum impact and return on investment (ROI). Flying blind can be exciting, but there comes a time when all sales and marketing teams must prepare for what’s to come. Bizible is asserting that leadership today in the Adobe Experience Cloud, where you can leverage built-in integration with Marketo Engage and other Adobe software. With the new Bizible study from Forrester TEI, marketers have a powerful new way to communicate this value to stakeholders and budget managers in their organizations. We see it every day with our clients at Bible, and when we work with prospects to build financial business cases for Bible, we consistently get ROI metrics that are more compelling than you can find for any other type of software. Only with this big picture can we expect to optimize our marketing mix at every stage of the buying process to generate business. About ten seconds after we started using one-touch attribution, we realized its limitations in B2B marketing. Over time, the Bible has become the primary attribution solution for B2B marketers.