The sale offer on the right is more beautiful, because it applies the principles of balance, focus and scale of design. Thanks to its balanced look, view and scale, you can now see the design of the document, see if it effectively uses the principles of design and concludes contracts by style. In fact, the principles of balance between design, focus and scalability support the idea of simplifying them. Using multiple images allows us to create a balance in the design and focus on the dominant elements, in this case the whale. If you want to quickly mark a point in your design, it’s easy to create contrasting colors. The suggested text even fits into the bottom of the lamp, which is a great example of how to use focus scales. Bright colours and the use of shadows are heavier than light, so the image always looks balanced, even if the water and text take up more space on the page. The images in your design carry weight. The “na” design corrects the representation of the relationship between man and animal, as shown in the “front” design figure, at the request of the affected diver. To maintain the balance, the document should be considered as a playground and the design as a swing. Imagine that if the “brand” text were smaller, the design would be less effective. As a salesperson, it is not up to you to decide whether or not to carefully develop each document that your company uses. It is an easy and effective way to draw attention to the choice of images and text. The performance of the “after” scheme is balanced.