By integrating GaggleAMP into Scoop.it and integrating ith Scoop.it and integrating it directly into your employee representation program, you can increase your presence on social media and reduce the weight of heavyweights. It makes sense for them to share this content because it’s specific to them and helps them develop their personal brand and social media presence. One of the most challenging aspects of implementing a successful social media strategy and employee engagement program is content retention. Simplifying content retention simplifies the employee advocacy program and also relieves your social media team. Of course, you can organize content on trends and marketing challenges, but your HR colleagues may also want to publish specific content on HR trends and challenges. You can use Scoop as a content preservation tool, but also as a research tool to create your content calendar and as a public relations monitor to see how your brand is mentioned in third-party content. If you just want your sales department to share a blog ticket, mark your sales department only in your content sharing proposal. It’s incredibly important to share quality content with your followers to interest them, increase the number of followers and remain a valuable source of information. The content of your social media presence differs slightly from the social presence of your employees. For your branded customers, you need content about your industry trends and challenges that are relevant to your customers’ needs. And the same content can be shared by your employees, but you also want to retain content that is more specific to them and their work. You can specify which messages the content should come from, which keywords are important to you, and you can blacken some content sources, such as a competitor’s blog. For example, if you have offices in London and the United States, you can store the content of British and American publications in separate business units. Therefore, you can only offer content to groups of people to whom you want to offer it. Anyone can share content about it, but finding quality content that is frequent and consistent for your audience can be a big challenge.