Blog Remember – Please note that some of your recipients do

Please note that some of your recipients do not have images enabled in their email client, so you will need to add alternative text to your images if they do not load. Therefore, instead of reusing the subject line in the preview text, you should use it to add a little more value to your email. I’ve already mentioned that email has a great return on investment, which means it’s excellent for selling your products or services. Your email will look familiar and personal if it appears to have been sent by an individual rather than a company name. For example, Pat Flynn main purpose for the email mentioned was to promote registrations for his free challenge. As your e-mail list grows, you can also do split tests to experiment with variations of a subject line and see which one opens more.