You need to clearly define the exact cost of each content or marketing campaign to determine the exact return on investment. If you have already used an ATM marketing approach, it is useful to use solutions such as Adobe Marketo to create account profiles, validate accounts, evaluate accounts and optimize your model. It is important
Each CMO should consider appointing a marketing technology leader whose sole function will be to ensure compatibility between routing systems and to ensure that data, content and other equipment run throughout the stack. There is no single source of truth for marketing, even though the number of marketing teams has increased and their tasks have
Of course, it is useful to have top-down authority to initiate digital transformation, but in fact it is marketers who need to make progress and focus on educating the wider team. To find out, we talked to John Andersson, Head of Marketing and Branding for the Scandinavian Electrolux region, one of the leading equipment manufacturers
What kind of blog posts do you write? What are the priority issues? How do you position yourself? And how do your readers react? This information will inspire you with ideas and help you create something else to stand out from the crowd. When others share data or report statistics for your industry, gather this
Our technology is advancing, our understanding of email is increasing and we are constantly improving our product to provide the best deliverability data in the world. Want to know more about the validity of email, how email providers filter emails and our data sources? Join our webinar The Fact and Fiction of Email Screening tomorrow,
The fearless 50″ is a year-long program for marketers who have one thing in common: a relentless desire for digital transformation in their company. As a marketing specialist, are you interested in participating in this phenomenal development program? You can read this article in the Marketo blog and social networks – next summer we will
Kitchener, Ontario – September 24, 2019 – Vidyard, a leading enterprise video platform, makes the creation, hosting and management of commercial video content available to all companies with the introduction of free and professional services. Vidyard, now available in a free and professional version, allows any company to create, post and share video on digital
