Burger King – As part of this effort Machado says Burger King is also

King’s Global CMO hamburger, Fernando Machado, says that the main objective of the campaign was not to sell hamburgers. “As long as the cause and the idea can be linked to the positioning of our brand and we feel authentic and not offensive to people, we agree,” says Machado. Machado says the company strives to make its efforts socially responsible and continues to support the goals it has supported. Earlier this week, Burger King launched a new offer, a series of “real foods” that confirm that people are not always happy. “The mere fact that people talk so much about the campaign shows that we are achieving some of our goals,” he says. With options like Pissed , Blue Meals and DGAF Meals, they are a good challenge for “your” competitor McDonald’s Happy Meals. Despite the negative reactions, the reactions of the brand’s fans have been “very positive,” he says. Burger King, I eat your food when I’m depressed and I feel 1000% worse. We don’t make money with this campaign,” he says. For more than a decade, he has been dealing with the creative world of advertising and marketing. Ann-Christine Diaz is the editor of the creative section of Ad Age. “Every time you do something that stands out, some people criticize you. Outside of work, she connects with her creativity to learn a lesson in bullying, among other things. Feelings are not made, but they are real, and so are you.