In this article you will find the most common errors in contextual advertising and get practical recommendations for effective advertising. Inna Yatsyna will guide you through the most common errors in contextual advertising and give practical recommendations for creating effective PPC advertising. Before introduction to the market you will analyze the target group, strengths and
Your website is the easiest and most direct way for a potential customer to learn about you and your skills and how they can work with you as successfully as previous customers. On the “About Me page, you show people what kind of people your clients will work with, and that’s important to them. When
Before writing a meta description it is useful to check the first SERP of your target audience to get an idea of the main results of your descriptions. Conclusion: use keywords in the tag but only to help search engines analyze the meaning of your site and help your users. Instead, I will explain how
The use of social media has increased exponentially, as people remain inside buildings, resulting in a dramatic increase in traffic for many influential people. With gyms closed, people are flocking to fitness sites like Instagram when celebrities and influencers held live sessions. Live broadcasts are currently the only source of two-way conversation between influencers and
AI capabilities to increase their profits by streamlining and automating decision making, from website design to customer service. With larger product directories and more information, AI language wizards allow customers to use natural language to reduce or eliminate manual effort, making it easier to perform tasks. By integrating deep learning and artificial intelligence into security
Companies affected by the crisis should try to spend money on strong channels such as research, social networks and email. Advertising spending is falling on all channels. However, instead of stopping spending on advertising, marketers should focus their efforts on stronger channels such as social media, paid research and email. Companies that want to flourish
Companies that choose to reduce their paid social presence or take a break together are likely to see not only their paid social traffic but also their organic social traffic decrease, and if they do not participate in the management strategy of the society, they may miss an important opportunity to interact with their clients.
