We are strategists and professionals in the field of social media, content marketing, influencing marketing, word of mouth and customer experience. In this blog you will find experiences and knowledge, all related to the “so what?” that this means for companies. This ingenious e-book shows the difference, based on our work in the real world
This year we are likely to see more opportunities to access user trends on different platforms and use this data for market research and social media. Some of the trends that will emerge in 2020 may seem like a barrier for social media marketers. You can’t use targeting, you can’t see how many favors an
Broken links can interrupt the user’s path and, for search engines, prevent crawlers from linking to parts of the content. Internal links are mainly used to create links to parts of content, and Google’s algorithm uses internal links to spread link offers from one page to another. Orphaned pages, also called “floating pages”, are URL
Whether we are a boss trying to change the organization, or trying to change people, or trying to change a customer as a consultant, sales or marketing manager, we need to think about how to avoid this antipersonnel radar. Jon Yanch : People often talk about it, you’re offering something, someone is not just sitting
As brands continue to spend large budgets on their online campaigns and search engines continue to evolve in the way they display results, it is more important than ever that marketing teams understand the impact of CX search and what they can do to protect the experiences they offer. With paid search set to exceed
Advertisers who use illegal methods to access users’ personal data for their own benefit, for remuneration and in similar scenarios, pose a serious threat, and blocking is primarily the result of digital advertising that gives users control over their data. Car giant Toyota uses Blockchain technology to reduce fraud in its digital advertising campaigns. In
Google understand search queries the way users make them and find the content most relevant to those queries. Google regularly publishes other SERP features such as knowledge graphs, feature snippets, language searches and image search updates. Google’s BERT is still in its infancy, but over time it will mature and become more accurate in understanding
The widest range of payment methods offers its customers voucher services, online software stores, cash registers and other services. If you offer your customers a wide range of payment instruments, create a separate section for bank cards, a separate section for e-money and a separate section for payments via mobile phone operators. The visitor can
