Arnie Quenn describes four things you should take into account when assessing your present or future digital marketing agency. Before investing time, money and resources in a marketing agency, there are many things that, at least for the moment, seem more like an obstacle to achieving your goals than a reliable partner. So, what’s next?
Exact match domains are domain names with exact keywords that you try to put in the Google SERP. Considering the development of SEO in the last 20 years, an exact matching domain was originally a safe way to reach the top of Google. Even ten years ago, many search engine optimization experts bought an exact
The current configuration of the Google Conversation System is only available to news publishers, so they can highlight parts of a news story in the voice search optimization. Google’s Voice Scheme Dialer tool allows companies to display sections of content that are compatible with voice search technology. The new Google Language Scheme Dialer is currently
We are strategists and professionals in the field of social media, content marketing, influencing marketing, word of mouth and customer experience. In this blog you will find experiences and knowledge, all related to the “so what?” that this means for companies. This ingenious e-book shows the difference, based on our work in the real world
This year we are likely to see more opportunities to access user trends on different platforms and use this data for market research and social media. Some of the trends that will emerge in 2020 may seem like a barrier for social media marketers. You can’t use targeting, you can’t see how many favors an
Broken links can interrupt the user’s path and, for search engines, prevent crawlers from linking to parts of the content. Internal links are mainly used to create links to parts of content, and Google’s algorithm uses internal links to spread link offers from one page to another. Orphaned pages, also called “floating pages”, are URL
Whether we are a boss trying to change the organization, or trying to change people, or trying to change a customer as a consultant, sales or marketing manager, we need to think about how to avoid this antipersonnel radar. Jon Yanch : People often talk about it, you’re offering something, someone is not just sitting
As brands continue to spend large budgets on their online campaigns and search engines continue to evolve in the way they display results, it is more important than ever that marketing teams understand the impact of CX search and what they can do to protect the experiences they offer. With paid search set to exceed
