Today I’m in the tape marketing podcast with Jono Bacon and I discussed the role of the community in business and what companies can do to build a healthy and thriving community for their brand. This podcast episode about tape marketing is from Intercom. Podcast Marketing with Brant Menswar Podcast Transcription Today’s guest in the
As a content marketer, you want people to click on your games. If you want your readers to click on your headlines, please provide proof. Sometimes I write the title before I write the design and content. When people return to their search results, search engines consider this first click as the interval between search
Ask yourself, are people ready to put a belt around your neck for me? Are they ready not only to wear the product or service I offer, but also to actively preach about it to their friends, relatives and employees? If you can’t say with 100% confidence that they will, go back to work on
In addition, by creating an external content team of talented professionals around the world, you can find the perfect voice for your brand and messages. First, what should your content team do? Just want to increase traffic to your website? Do you want to be ahead of your competitor in search results? You may want
The Sales Reference Index shows that there are seven models of organizational design, and most companies have a combination of these models – a hybrid model. If a company uses several models to structure its sales organization, this does not mean that it is improving. To get the most out of your sales team, read
In addition to sales data, InsideSales.com has access to external contextual data on topics such as stock prices, news and social media to improve its forecasting models. By putting high-resolution data at the heart of your applications, you can develop high-precision forecasting models that will greatly improve the efficiency of your sales team. One of
Whether it’s analyzing data to deliver funnel-shaped messages, creating compelling multi-platform experiences, or delivering multi-channel communications to customers, marketers need to make sure they deliver the full experience that customers want. Thirty-nine percent of B2B and B2C landscapes are no longer separate. Adobe recently published a report describing the results of a survey we conducted
Instead, active and ongoing monitoring of your competition helps you monitor and adjust your social media strategy accordingly. In addition to finding the mentions themselves, you’ll also want to notice how your competitors react to user interaction with your brands and how the mentions seem to impact your overall social media strategy. Identifying your competitors’
