Of course, it is useful to have top-down authority to initiate digital transformation, but in fact it is marketers who need to make progress and focus on educating the wider team. To find out, we talked to John Andersson, Head of Marketing and Branding for the Scandinavian Electrolux region, one of the leading equipment manufacturers
What kind of blog posts do you write? What are the priority issues? How do you position yourself? And how do your readers react? This information will inspire you with ideas and help you create something else to stand out from the crowd. When others share data or report statistics for your industry, gather this
Our technology is advancing, our understanding of email is increasing and we are constantly improving our product to provide the best deliverability data in the world. Want to know more about the validity of email, how email providers filter emails and our data sources? Join our webinar The Fact and Fiction of Email Screening tomorrow,
The fearless 50″ is a year-long program for marketers who have one thing in common: a relentless desire for digital transformation in their company. As a marketing specialist, are you interested in participating in this phenomenal development program? You can read this article in the Marketo blog and social networks – next summer we will
Kitchener, Ontario – September 24, 2019 – Vidyard, a leading enterprise video platform, makes the creation, hosting and management of commercial video content available to all companies with the introduction of free and professional services. Vidyard, now available in a free and professional version, allows any company to create, post and share video on digital
Regardless of the category you are trying to create, you must deliver the desired results to your customers, and you must do so with your product, not just by focusing on your customers’ success. That’s why we decided to organize the Pulse conference, a micro-brand we still run today that has become synonymous with success
In the 4P on time and management of martech, the second P on time and for the platform, are the people who bring the right team to work with the right combination of traditional marketing skills and state-of-the-art technical capabilities. As experts in their field, they can bridge the gap between Martech companies that innovate
