As with your buyers’ personalities, demographic data is a good starting point for creating your negatives because you can quickly and easily identify demographic data that doesn’t apply to your business. One thing to keep in mind when creating negative buyer personalities is not to be very exclusive, as this could greatly limit your potential
Digital Marketing: The best way to buy traffic and increase your company’s sales There are a lot of digital marketing tips and tactics that can be used to increase the sales of your brand. Search Engine Optimization is part of digital marketing, which includes various tactics, from website design to blogs. Here are some tips
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In the coming years, the number of viewers will continue to decline, so traditional television advertising will continue to decline significantly in favour of the use of digital media as the preferred advertising platform. KRG research suggests that if retailers begin to take into account these times of audience decline and redirect their budgets to
Home Run Content uses a collective audience of your employees, customers and other stakeholders who love the brand. Ultimately, a home run home runner looks different depending on the definition of the brand, advertiser’s content, and audience. Most people don’t build a home run as an event or something unique, but as part of a
My weekend blog contains links to several tools or content that I visited during the week. I will not go into the details of these conclusions, but I encourage you to review them if I find them interesting. The marketing podcast covers everything from recommendations to time management and performance enhancement. The photo in the
So sellers often share their days: every two hours they start selling, spend an hour on CRM-management – creating contacts and business, tracking tasks, creating opportunities and linking records. The question is: how should sales teams spend their time? If your answer was more than “sell”, you are in the wrong business. There are tools
Today, we announced exciting new features for our BriteVerify real-time email validation solution, including the ability to extend our data validation capabilities beyond email to phone numbers and physical postal addresses, and the ability to validate millions of files in large quantities. That’s why we’re pleased to extend our verification capabilities beyond email to phone
