Coke Campaign – In addition Coca-Cola allegedly used the

In addition, Coca-Cola needs constant updating to attract attention, and the company is successfully coping with this task. Coca-Cola has created a large amount of content on social media platforms, targeting social media consumers and encouraging them to share photos and stories. Share Coke in the Summer of 2014 is one of the most successful marketing campaigns in the history of Coca-Cola. The Company provides these consumers with full creative control and brand ownership and makes them feel that they are not promoting the company, but are conducting their own conversations on social networks. This slogan encourages consumers to buy a physical Coke to share their stories about Coke on the Internet. Consumers are encouraged to find bottles of personalized names and share them with friends and family. The main campaign slogan, “Share a Coke,” is a great call to action. Here are the four main reasons for the success of the Share Coke campaign. As a result, Coca-Cola is integrated into the homes of its customers and is now part of their lifestyle.