Coming Cookie Disruption – While Google Chrome isn’t the

While Google Chrome privacy efforts could have a big impact on the marketing world. According to recent statistics from eMarketer, 85% of U.S. marketers say improving their use of raw data is their top priority. It’s important to know how the data you collect can influence new marketing strategies. As you can imagine, Google and Facebook have no intention of limiting their future revenue opportunities with this new cookie change. While many brands are already planning to do the same, it’s critical to develop new and creative ways to invest in a data-forward strategy. You can collect GDPR-compliant data to reach your audience without relying on a third party.