Content marketing on the other hand is all about building

Content marketing, on the other hand, is all about building an audience for the content you create to better reach, engage and attract new customers to your brand. To decide where to create your content hub, use this checklist, which is a summary of tips from Chris Eifert of TriComB2B, to help you determine which online space is best for your brand and your content marketing strategy. With all this great content comes a new problem: What should a marketer do with it? Too often well-intentioned marketing content is scattered everywhere: on multiple websites, on random landing pages, in blog posts, on intranet pages, YouTube videos, and sometimes even in an email to your sales channel. You need to put your customers at the center of your content marketing mission and make sure it also supports your overall brand mission. If you have the resources, I would even suggest posting new content daily on topics that draw the right audience to your content marketing center. For example, in large companies where there is a lot of bureaucracy to change anything on the site, it might make sense to let the content marketing team work at their own pace in an unrestricted content hub. A stand-alone microsite gives your content marketing a chance to take an exciting new direction because it’s a little removed from the brand’s online business base. Michael Brenner is a leading CMO, influencer in content marketing and digital marketing, international speaker, and author of Mean People Suck and The Content Formula. He is the CEO and founder of Marketing Insider Group, a leading content marketing agency. Michael currently helps create effective content marketing programs for leading brands and startups. These statistics show us that marketers cannot rely solely on social media for content marketing success. If you want to create a destination outside the domain, you’ll have a little more creative freedom, but ultimately it should help make your content marketing a destination center for your topic and your industry. One of the best ways to make a company understand the importance of content marketing is to show them all the good examples of companies that are already doing it successfully. With this kind of intent-driven marketing and evidence that emotion is more than twice as good as advertising, any brand can be a great example of content marketing. Keep investing in a branded content marketing center because the difference between pure content and content marketing is the destination.