Create links to other articles or materials that you think

Create links to other articles or materials that you think are relevant and worthy of being read by your audience. In emerging niches or trends that most people don’t know about, you can create a series of posts that inform and educate your readers about different aspects of the topic at hand. The best posts often contain content, resources, tools, or other elements that you have selected, referenced, or written about that you can highlight and present as a toolkit that will be informative and useful to your audience. Just as you do with actual posts, the post rant shows your human side by sharing your passion, anger, or frustration about a topic relevant to your audience. In the post of the week, show a piece of content, resource or tool that you previously selected, linked to or published on your blog that you think your audience should know about or read. So instead of just looking at what others write, you need to come up with new and original ideas for your content marketing. You can create blog posts with lists of resources, tools, books and other topics useful to your audience. If you choose a topic that is controversial and relevant to your audience, this type of blog post can be very successful and thought-provoking. Another popular blog format for drawing attention to influential people and thought leaders in your field is articles about people to follow. Like this article, the ultimate guides aim to provide readers with a comprehensive and in-depth look at a specific topic. You have to be very careful with this type of blog, but if you pick the right person, event, or organization in an attack post, your readers will be forced to take sides and you can get a lot of attention and generate a lot of conversation. The word case study itself has more value than other terms such as blog, post and article. This makes it a great format to grab readers’ attention and get them to click on it. If your content can be broken down into checklists, it will often work better because this format makes it easy for readers to digest and take action on the key points you share. This type of article works well for a series of blogs with status updates or progress updates for readers participating in the challenge. Michael Brenner is a CMO, content and digital marketing influencer, international speaker, and author of “Mean People Suck” and “The Content Formula.” He is the CEO and founder of Marketing Insider Group, a leading content marketing agency. Who doesn’t love reading quotes from influential people? Take a topic that might interest your audience and ask for or get quotes from various influencers and thought leaders in your field.