Create Videos In-House – Samantha Russell director of

Samantha Russell, director of marketing and business development for Twenty Over Ten software company, works for one of the 63% of companies that produce videos internally and is one of the case studies presented in the book. Visual Objects interviewed 501 companies that use inbound marketing as their primary marketing strategy to understand how companies integrate video into their efforts. The report recommends that companies use marketing automation tools to promote their videos in social media and email marketing. Video production agencies help companies create more sophisticated videos with features such as animation and special effects for a more professional feel. The report is a data-driven, step-by-step guide for companies wishing to implement a video marketing strategy that guides users through the inbound marketing sales funnel. Marketing automation tools can plan social media messages to promote videos across all channels. Their instructions for digital marketers filmed on “their” smartphone show how easy it can be for companies to use videos to promote engagement. Despite simple internal video production, 16% of companies hire independent professionals to create video content and 12% hire video production agencies. Companies should consider their marketing budget before investing in professional services. This suggests that videos that were once difficult and expensive to produce are now common and accessible to companies of all sizes. Russell films digital marketing guides on his smartphones and sends them to LinkedIn, where they get lots of hits and clicks. The guidance videos provide brief explanations of a company’s products or services and show users how to use or do something instead of telling them in a long blog article.