Not being Larry Kim’s first content in the niche of Internet advertising he already had a database of more than 1,000 journalists from leading technology and business publications Google and Facebook from an advertising point of view. Indeed, Larry published thousands of materials at the beginning of the campaign, from podcasts to blogs, videos and e-books. Larry’s commitment to long-term content marketing has played an important role in the company’s success. To watch my interview with Larry Kim and learn how to develop a complete content strategy, visit our free course here. That wasn’t the first thing Larry said. Read on to learn about Kim’s ten tips on how to effectively create viral content, but first let’s look at the history of the campaign itself. We all dream of this recently launched campaign – I’m talking about playing from the throne of content marketing. Not surprisingly, the WordStream site has significantly increased its traffic during Larry’s campaign. By regularly updating this content, we can keep this blog post up to date. During his his career, Larry has experienced various types of content. The authors were already enthusiastic about writing the article on Facebook, but Larry’s report prompted the authors to write about Facebook’s activities against Google. Look for content that generates large amounts of organic traffic and rank keywords that are relevant to your business. However, few marketers can claim that the content they create is so effective that it has completely changed the course of their business. Here’s an example of a blog content strategy that we regularly update here at HubSpot because it attracts a lot of traffic to our blog. Obviously, there are many reasons to work on this wonderful content marketing campaign. Spoiler warning: The tips in this blog post are taken from our content strategy course.