The art of the cadence is determined by several factors, mainly depending on the seller’s intuition about the business and the contact sought. Every salesperson “cadences” when they contact a potential customer by email, phone or social media to start a conversation. This e-book answers questions such as: How often should I try to make contact, how long should I wait between attempts, what methods are most commonly used, etc.? However, there are many questions that are not always clear when it comes to starting a conversation and creating a successful rhythm. Thank you! The information was successfully transmitted.