Digital Advertising – Opportunities: Smart traders will

Opportunities: Smart traders will retain mining research and other data to remain competitive, improving customer service or making decisions about products, services and merchandising. Amazon is now essentially the primary search engine, Google has been very successful with the purchase of advertising and Facebook has now become a major player in e-commerce through Instagram. Marin Software’s “Digital Advertising Benchmark Report” for the third quarter showed that articles accounted for 25% of Instagram’s total advertising spending, an increase of 8% over the previous year, 212% over the previous year. 2018 was the year Amazon became a trio and officially became the third largest digital advertising platform in the United States, after Facebook and Google. To explore the industry in depth and predict what the new year will bring, we’ve looked at industry data and the Marin Advertising Index, which is billions of dollars in annual advertising spending on the Marin platform. Opportunity: As e-commerce becomes an advertising channel, other giants, such as eBay and Walmart, must keep pace with the success of Amazon’s websites by turning their sites into advertising channels. Opportunities: Language and visual research is becoming a critical factor for marketers, and branding opportunities are still in their infancy. Opportunity: While these changes may seem daunting, it is important to remember that you can always be polite to contact consumers, respect those who choose not to share their data, and respect and protect those who want to share their data. Opportunities: Marketers need to work hard to connect the dots over all these different channels and get an independent view of the entire customer journey, especially when the boundaries between publishers and devices are blurred. As industry and government leaders continue to take measures to ensure confidentiality, marketers need to understand their data infrastructure and prepare for new rules and changes in their advertising strategies. As the trio climbs to the top and fights hard for digital advertising funds, the worlds of research, society and e-commerce will continue to merge. For example, marketers can use research intentions to obtain valuable information across all channels and use user-specific terms and behaviours to promote current brand strategies and tactics. Given the declining impact of television advertising, the increased costs of digital advertising and the public’s distrust of social media, candidates had to be creative and spend money to climb to the top of the rating. In fact, if Google and Amazon focus on capturing the value of the deal, Alexa and Google Home can be surprisingly free of traditional advertising. “Value is in demand, and brands need to understand how to climb to the top.