Email Design – Kevin George is director of marketing at

Kevin George is director of marketing at Email Uplers, one of the fastest growing custom email design and coding companies. He specializes in creating professional email templates, PSD to HTML conversions and free responsive HTML email templates. It also offers email automation, campaign management, integration and data migration services. So you need to design responsive emails that will display well on all devices and email clients. In order for colorblind people to read your emails, you need to maintain sufficient color contrast in all elements of the message. Therefore, you should focus on creating unique email templates that follow industry best practices. It should serve as an extension of the email’s subject line and tell readers what to expect from the email. If you include animations or videos in the email, check their download speed. With this flowchart in mind, let’s now delve into email design best practices that will make your campaign a success. The fine print should include a disclaimer that lets recipients know why they are receiving this email. It should convey the purpose of your email and encourage the user to open the email. Separate the footer from the rest of the email by using a different background color. Despite the emergence of many marketing channels, email remains extremely popular and effective for all businesses.