Embrace Your Creative – Tanya Katan: Oh the second

Tanya Katan: Oh, the second exercise that comes to mind, because your devil recommended it earlier when you said, “Well, if I’m not interested in creativity, can I still be a creative violator? This exercise allows any person to be a creative offender, which is called an unofficial award. First of all every time I speak, and this is my job, I speak mostly in public, there is at least one person who raises “his” hand and says, “I’m not creative,” you know? The basic definition of creativity is to use your imagination to solve a problem or develop something new. You know what, John? What the audience didn’t notice when I spoke at the Dominion World Summit was that I was diagnosed with breast cancer twice and every time I had a mastectomy, I had two scars. John Janch: I am talking to Tanya Katan, author of the book “Creative Invasion”. I think so, yes. Some companies really need help, and sometimes it’s easier to hear it from abroad, from a consultant or trainer, although you always told your colleague, “You know what? We are for innovation, but we haven’t done any innovative exercises and haven’t had lunch, and we’ll be studying in 10 years. “Sometimes it’s easier, many companies invite me to dinner with people like me and find out if they have rules of speech and the like, or as consultants. Tanya Katan: What kind of solution have we not tried yet, and this is not the case? What if we hadn’t done it with an internet marketing campaign, but on the moon? What if we had an astronaut to help us start the campaign? If we ask all these strange questions, we will find a solution and ideas that are new and will solve the problem. I mean, you know, I’m often mentioned as a consultant because everybody says, “We’re committed to creativity and innovation,” and the first thing you can do when you don’t have time, when you think you’re the last on the list, is the most important part of the company, namely innovation, especially when you’re a technology company. That’s why I’ve decided to write Creative Rape, to offer exercises and ways to find and update or to experience what’s bothering us, or we’re just stuck or blaming others in our situation, in fact, for being creative about a lot of things. Tanya Katan: I would say that such vulnerability arises when people feel less specialized than other experts in their specific fields. Tanya Katan: There are many people who feel trapped in their daily work because they don’t understand how to see what they are doing, how to perceive rituals and everyday tasks as something new and exciting. Tanya Katan: This means that people in power have to create situations where people can express themselves, brainstorm, participate in games or rituals that are not typical to get rid of the patterns and habits that unite us. I do this on social media because it’s very easy to see and mark people around you who are not often seen or marked by the great things they do every day to make you feel more alive, committed and humane. Tanya Katan: This change in consciousness and image that we have seen, which has become a normal phenomenon that we do not think about now, is becoming a radical and exciting symbol that women are perceived as more than just a dress. John Youngch: Creative contribution is full of exercises that you probably use in your work. Tanya Katan: My God, I hope that when we realize that we are trying to integrate into systems, working cultures or cultures that don’t appreciate all our madness, it’s time to stop adapting and accept our marginalization. Tanya Katan: Many of the exercises in Creative Tricks are not like the strange dictates of being a creative savage.