Existing Content – Backlinks to your top-level domain

Backlinks to your top-level domain article give your content a better chance of getting a higher rating and thus more traffic. Depending on the health of your site, you may consider a full content control to actually increase traffic and conversion. Getting backlinks can sometimes be out of your control, but optimizing your existing content to stimulate conversions is a problem. Editor’s note: This article is based on a presentation in Content Marketing World 2019 by Ian Cleary, CEO of RazorSocial. You’ll learn more about Content Marketing World at our CEO meeting, where we explain why content marketers should lead the transformation to integrated marketing. And while it’s important to keep creating new content as part of your content marketing strategy, don’t neglect existing elements. By taking stock of the content you already have, you can easily perform iterations that generate more traffic and stimulate readers to take action. If your content is linked to any of these articles, you are more likely to click on your site. Creating new content that fills your entire editorial agenda and promotes your business results can be a long and labor-intensive task. Ali Hart is NewsCred’s Director of Content Marketing. Once you’ve identified the high authority pages and domains relevant to your product or service, you need to figure out how to protect these backlinks.