For emails with gamification elements or real-time content

For emails with gamification elements or real-time content, include a link to the web version of the AMP email in your HTML email. The Gmails AMP guidelines state that when creating such emails, you need to add certain code elements, AMP components, and scripts to the email header and document type! Stripo does all this for you. Recipients whose email clients do not support AMP will see a traditional HTML email, while recipients whose email clients support AMP will see your advanced emails. Because AMP items will only be displayed to users whose email client supports AMP for email, we need to create a fallback solution for those whose email client does not yet support AMP. If your ESP supports AMP but we have not enabled direct AMP email export, you can simply upload your email as an AMP HTML file. Link your email content to Google Spreadsheets – You will receive updated content in emails in real time after they are sent. Therefore, this item will only appear to recipients whose email client supports AMP for email. Today I’m going to show you how to use Stripo to create an AMP email – all the steps from creation to validation – that will display correctly in email clients. You need to connect your forms to a data store – Stripo’s data service, Google Spreadsheets, or your custom forms via Zapier – to receive and store user responses. You can change the following email data for these emails: Design styles, text, font colors and sizes, images, etc. Whereas items with the ⚡HTML mark will only be shown to recipients whose email clients support AMP. In our blog post about data services, we show you how to connect your email to Google using Zapiers or the Stripos data service. In the Stripo editor, you can easily see which elements are enabled for the traditional HTML version of your email, which elements are enabled for the AMP HTML version, and which are displayed in both versions. Recipients whose email clients support AMP will see this carousel of AMP images, others will not.