So sellers often share their days: every two hours they start selling, spend an hour on CRM-management – creating contacts and business, tracking tasks, creating opportunities and linking records. The question is: how should sales teams spend their time? If your answer was more than “sell”, you are in the wrong business. There are tools available to automate sales and increase the efficiency of the sales department. Are you familiar with this situation? Sales managers often spend many hours manually transforming potential customers. While salespeople love meetings, the meeting scheduling process is incredibly frustrating – a journey to and from, a terrible reaction – everything. The manager stays in the database until the sales manager has time to check. Representatives spend a third of their time searching for or creating content to send to potential customers. But only a third of sales staff appreciate improved access to and use of content. There are many platforms and tools to automate sales. Sales bar automation, also known as SFA is an important way to add value to your CRM. How does field sales automation work? Here are some examples. Sales teams need easy-to-use, centralized, traceable content.