Examples of this revolution in action are AI, which finds models in large volumes of data, quantum computers, which organize this data at incredible speed, and Internet objects, which displays this data as a recommendation for Netflix documentationdocumentation. The tools supported by the fourth industrial revolution can prevent you from spending too much time looking for a return on your social networking strategy. Advances in quantum computing and artificial intelligence mean that there is an influx of audience data available to marketers. Information, such as demographic and psychographic data, is collected and used by software, such as social media analysis tools. In short, the fourth industrial revolution describes many of the new technologies that confuse the boundaries between the physical, digital and biological worlds. These data can help marketers develop a more personalized strategy through which the target group can identify themselves. This data is becoming available thanks to AI’s progress and has become an important element in developing effective marketing strategies. For example, the 2020 marketing team may include a full-time SEO expert, blogger, brand specialist and social media coordinator. Social media analytics tools show how quickly your brand connects to your customers. All of this can be done by machines in a fraction of the time it usually takes to collect and interpret this data manually – the time you can spend on something else. For example, with the help of IdO you can send personalized discounts to customers who subscribe to the loyalty program when visiting the store, depending on the proximity of their products. Digital advertising tools provide real-time information about the impact of the advertising you publish.