Google Ads – While Google offers you a tool to create a

While Google offers you a tool to create a list of keywords based on the analysis of your website, to ensure the success of your campaign you need to select keywords with high CTR. We will give you some great tips that will significantly improve the performance of your campaign, but first let’s take a look at what CPP is. However, there are a few steps that need to be taken in order for your campaign to go according to plan. Choosing the right keywords is crucial for any PPC campaign. Today, with around 45-12% of the world’s population using smartphones, you cannot neglect mobile users when creating a PPC campaign.