Google Analytics – UTM settings also known as “campaign

https://www.youtube.com/watch?v=pV481kGN_fs

UTM settings, also known as “campaign settings”, are ordinary URL settings added at the end of a link to provide Google Analytics and other analytics tools with additional information about that specific link and the traffic it generates. To check that your UTM settings are working properly, type in the link after highlighting it in your browser and in Google Analytics, go to Realtime -> Traffic Sources and check that the media and source displayed there match what you typed in your UTM settings. To see the effectiveness of the email campaign and the conversion rate of a particular link or banner in the email, we need to specify the links to the utm settings. Of the 5 utm settings used by Google Analytics, only the campaign source is required, the rest is optional, although it is highly recommended to add utm_medium and utm_campaign for best results. Without the utm parameters, we wouldn’t know whether the visit was generated by an organic link or by the ads we placed on those sites, neither which campaign the ad came from, nor exactly what the ad is and what its content is. But using UTM metrics, we can divide our partner’s traffic into campaigns and analyze it individually to see valuable performance information. We all know that it’s important to track our marketing efforts, but if we have too many links on a particular website or traffic source, it becomes quite difficult to see which link generates better performance and more traffic and conversions. Most Google Analytics users have probably heard of UTM settings, but it’s not very easy to understand exactly what they are, how they work and why you might need them, so let’s try to shed some light on this topic. I hope this post has answered your questions about UTM settings and that you will use them to better track your marketing and advertising campaigns. These are also called “tags”, and the process of adding UTM settings to a link is called “tagging”. I can see the data specifically in my Google Analytics campaign reports because I use UTM tags every time I share our site. If you have any questions or misunderstandings about the UTM settings, please place them in the comments below and I will try to respond as soon as possible. The order in which the UTM settings are written makes no difference. So, if you want, you can write the parameter utm_medium for the parameter utm_source.