To maximize coverage by controlling its budget, the hybrid strategy of paid and organic social networks offers the best of both worlds. But we still want to hear from you! What do you think of your social media strategy? Have you ever noticed the recent collapse in your biological range? Please let us know about this in the comments below. Instead of viewing paid and organic strategies on social media as “one way or the other”, you should ask yourself how you can benefit from both strategies. Combining Facebook or Instagram Insights with a third-party tool like Sprout, you get the most complete picture of your audience for a paid social media campaign. Meanwhile, Headspace’s social media payment strategy fits into your organic strategy, preserving the brand. As with organic and paid social networks, there shouldn’t be a lot of advertising – or email. For example, social media is the ideal place to choose the brands of your followers for future content ideas. While goals and KPIs may vary from company to company, three examples of an ideal strategy for using social media pay-per-views are provided here. Remember that your payment strategy must be consistent with your social strategy based on organic branding. As social media payments increase, a free direct communication channel will become increasingly necessary. As brands change social media advertising and invest in paid monitoring tools, the status of social media as a fully “free” channel for dinosaurs is becoming increasingly evident. Despite the huge growth in advertising and the constantly evolving algorithms, organic social networks do not go far enough. The main driving force behind social media is undoubtedly the fact that it allows brands to grow and communicate freely with their customers. See how this works? Organic contributions serve as a multiple and inspiring content without making a strong case for increased demand for paid mail. Since more than half of consumers already use social brands, customer and community management is an important part of their organic presence. However, there is even more value in organic social media, which are simply not sold.