If you want to learn more about how to increase conversions

If you want to learn more about how to increase conversions in your digital campaigns with display audiences and channel retargeting, contact our team today! Our display experts would love to help you develop the perfect retargeting strategy for your campaign goals. Advanced display ad buying platforms like AdQuick DSP now make it easier than ever to support your online retargeting efforts with offline data from your display campaigns. According to Arsalan Nasir, retargeting product manager at AdQuick, most consumers need to be stimulated several times during the buying cycle before they decide to make a purchase. Studies have shown that companies using multichannel marketing are three times more effective than those using non-integrated campaigns, and that multichannel customers spend two to five times more than single-channel customers. Back in 1890, Thomas Smith wrote in “his” book Successful Advertising that consumers need five contacts to read your ad, twelve to see your product in a positive light, and twenty to buy it. So when planning high-frequency campaigns, it’s important to consider all of your communication channels and estimate the frequency of crossover campaigns at the campaign level. The AdQuicks analytics platform and measurement team assess the overall effectiveness of your campaign and quantify the difference in response rates between viewers and customers. An additional, often overlooked benefit of OOH retargeting is that it provides new ways to measure the impact of your cross-campaigns. Facebook marketers have found that the combination of Facebook ads and display ads offers a much better chance of reaching younger audiences than when Facebook ads are combined with television or print ads. Retargeting is far from new to digital marketers, but it has only recently become available for mainstream media such as outdoor advertising. With multichannel marketing, you can extend your reach, increase the likelihood of consumer response or engagement, and increase potential exposure. At AdQuick, we’ve developed an approach to accurately measure the halo effect through geographically localized increases in clicks and conversions.