If your goal is to use content marketing to attract leads

If your goal is to use content marketing to attract leads and close deals, you need to be honest about why it’s not working. Michael Brenner is a leading CMO, influencer in content marketing and digital marketing, international speaker, author of “Mean People Suck” and “The Content Formula,” and CEO and founder of Marketing Insider Group, a leading content marketing agency. The same report states that only 43% of companies measure the return on investment in content marketing! Without these metrics, it’s impossible to know if your content is effective. Michael is currently helping create effective content marketing programs for leading brands and startups. Marketing Insider Group offers content marketing seminars and content development services. If you’re not sure your content marketing is bad, look out for these signs. This help desk software has built a strong brand on content marketing. According to a report by the Content Marketing Institute, only 26% of them reported that they were very or somewhat successful. The biggest cardinal sin of content marketing is that it’s only about your brand. Content marketing is not a time to show off your extensive vocabulary. Companies often approach content marketing assuming they know everything about their product or solution. Content marketing in B2B can be very complex, depending on the industry. Most industries are in a content marketing glut. Scale up your content and start showing a return on your content marketing investment today. Let’s talk about content marketing in the B2B industry.