Independent Software Vendors – These MarTech companies

Hardware, operating system and cloud computing platform vendors will test all independent software vendors who wish to market their software solutions. An independent software vendor or ISV is an individual or organization that develops, markets and sells software solutions that run on one or more hardware vendors such as Macintosh, operating systems such as iOS or cloud platforms such as Amazon Web Services. An ISV partner is essentially the same as an independent ISV-certified software provider: it can resell its software solutions to the market from a hardware, operating system or cloud platform provider. In recent years, these platforms have created markets where MarTech companies can offer their software solutions to customers on unique platforms, increasing the visibility and revenue of many MarTech companies. But they only authorize or certify independent software vendors who can offer the best and most relevant software solutions in their market. Fortunately, IT hardware, operating systems and cloud computing platforms have decided to help their small technology partners. For example, any company that offers its software solution in a market like HubSpot Connect or Salesforce AppExchange is an ISV. With more than 7,000 MarTech companies competing for a place in today’s technology stack, it’s never been easier to stand out from the crowd. Almost all of the industries under MarTech’s protection are saturated, so traditional inbound marketing can attract less attention. Keep up to date with the latest news and tips on marketing, sales and services. Read on to find out what an ISV is, what it means to be certified as an ISV and what an ISV partner is. First versus Second .