Key Ingredients – Since content marketing is an

Since content marketing is an individualized process, its effectiveness is inherently limited for vendors, as it does not adapt to the needs of a person during the purchasing process. The purpose of this article is to emphasize the importance of developing a specific content strategy for vendors that allows them to meet the needs of each person, in each market segment and at each stage of the buying process. The content of the sales support is so influential because it contains three main elements: market segment, buyer and buyer phase, which are explained below. The sales support content must address each problem for each person influencing a purchasing decision, so that your salespeople have the content ready for each person. Marketers – is that what you think? Are you committed to helping your salespeople to earn more business? In this example, the seller – who knows exactly what he or she should share with the CFO – goes to the company’s content center to find a case study or white paper that covers the key points but doesn’t find that content. Sales support content must be relevant to the market segment of a sales account to address specific business challenges. Bernie is a popular speaker at industry events and author of Marketing 2.0. He is recognized by industry experts, including the top 50 content marketing influencers of 2019, the top 60 internal marketing speakers and 50 social media marketing influencers. Why is this number so low? Because many companies don’t understand why marketers need content and what types of content they need to deliver to do more business. However, any attempt by marketers to use generic content for the CFO could turn against them and lose the case by not solving their specific problems. The content the vendor needs will help the most important PDC to get the CFO’s approval to sign the agreement. So how can marketers help sellers get in touch with buyers before they make their choice? Finally, buyers download content, participate in webinars, read social media articles, watch videos, They understood the idea. This is no surprise. And this content should be organized according to the background of the buyer and adapted to “their” personality. It is the task of the marketing team to provide their salespeople with the content they can use in such situations to make a sale. Sales support content is not consistent.