How important using keywords in your page titles

In the last issue we talked about tools that you can use to monitor your website. In this issue we are going using keywords in your page titles.

As we have discussed before, if you want to achieve good search engine rankings, you must use your keywords and keywords phrases effectively, but did you know that it is important to use your keyword in the page titles itself?

When you are optimizing your pages keep in mind that the title tag is different from a Meta tag, but it’s important to consider it as a part of your SEO strategy. Whatever text you place in the title tag (between the portions) will appear in the title bar of browsers when visitors view the page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page.

In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind

that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page

and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name in

every title of every page. Actually most of your prospective customers do not bother to know the name of your business until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the

top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

Another good tip is to keep the title tag less than 64 characters long and do your best to ensure that the title tag and your meta description are interesting, meaningful, and relevant to your site.

Make sure you look for your next issue soon. We will be going over some tips your websites ranking and traffic.