LP Secure Storage – Since many of our Marin Social

Since many of our Marin is well prepared for the iOS 14 update, while at the same time providing insight into the impact of iOS 14, especially on Facebook users and advertisers. Multi-channel advertisers should take advantage of advanced ad tracking solutions from search publishers and social media channels, as well as third-party server-to-server solutions such as Marin Tracker. This allows advertisers to analyze paid channel performance from the publisher’s perspective and against conversion rates based on subtracted clicks and measured in the same attribution window. As for the impact on Facebook users, Facebook is introducing a screen asking 14 iOS users to accept Facebook ad tracking. Facebook will limit conversion tracking to iOS 14 users who opt out. Apple’s iOS 14 updates are great for ensuring user privacy, and Facebook is following Apple’s updates with changes that improve privacy features. As for the impact on Facebook advertisers, Ads Manager includes detailed action items specific to advertisers. While both Google and Facebook are preparing for a cookie-free future, neither publisher has announced plans for cross-channel ad tracking. Our proprietary tracking dashboards include click-based conversions, deduplicated with transaction IDs for an unlimited number of conversion events. Marin customers using Marin Tracker can also report conversion data from Tracker through MarinOne. Google records “simulated” conversions, and Facebook can record estimated metrics for iOS 14 ad campaigns at the ad and job level. When users opt out, advertisers have limited information about the conversions generated by FB ads for that user.