Writing new messages for large platforms that cover the target keyword is more effective than trying to convince publishers of existing alternatives to include Chanty on their list. Ideally, people will see your brand in every Google search result for the alternative keyword. If the market leader in your sector is a well-known product, people will want to compare this tool and its lesser-known alternatives. Here’s an example of the volume of research and the difficulty of keywords for “relaxed alternatives” – a keyword expression that has become an important factor in Chanty turning visitors into customers by 10%. Whether you’re looking for alternatives or comparing your competitors, you’ll often see automated assessments on platforms like G2 Crowd, GetApp, and Capterra. Many bloggers don’t accept links to product landing pages, but they don’t mind maintaining links to blog articles. I used to recommend publishing your opinion or comparison as a blog entry, not as a landing page. The reason is simple: it’s easier to get a backlink for a blog entry than for a landing page. When we choose where to place this content, a home page or a blog entry, we prefer the latter. To do this, you can use the guest blogging strategy of the ladder we follow at Chanty’s, as I mentioned earlier. The one that worked best at Chanty’s was the guest blogging strategy on the stairs. Sometimes it can be as easy to access alternative lists that are among Google’s top five as sending an email. For example, for comparison messages, we mention our chat team and highlight how they compare to the message tools. Finally, your message has reached the top of Google – it’s time to relax and relax, isn’t it? Not exactly. Your competitors are doing you a great favor – the comparison and alternative keywords are at the bottom of the funnel.