Martech World – In the 4P’s of marketing technology the

In the 4P on time and management of martech, the second P on time and for the platform, are the people who bring the right team to work with the right combination of traditional marketing skills and state-of-the-art technical capabilities. As experts in their field, they can bridge the gap between Martech companies that innovate fast and the organization that has other priorities besides marketing technology. As a rare animal covering both marketing and IT specialties, it will be a two-headed Hydra that can leverage the general skills of the marketer with the integration and technological expertise of the IT department. We will be the first to admit that Martech management requires not only a new skill, but also a new way of organising teams, departments and departments – the whole organisation needs a rejection. It turned out that 86% of traders worldwide would spend more on Martech in the next 12 months, but 65% felt that much of the technology they work with is too complex to create a good customer experience. It’s a fact that older salespeople know they have to work hard for Martech, but they don’t feel willing to deal with it. Just as you don’t expect a company, not even a medium-sized company, to develop all its digital, creative, social and more internal advertising, including consulting and vendor support has enormous advantages. Do you have to leave right now and hire them all? This is unlikely and depends entirely on the size, complexity and nature of the business. More specialized features, such as the novice marketing technologist, will be a new addition to many of these features. The above study shows that most marketers believe that technology is its ability to keep pace before. Does that mean you fire your marketing department and start over? No, not at all. However, companies are not obliged and should not only look for maritime knowledge. Not everyone has to become an expert, but most roles at least require basic knowledge to monitor and manage their tools. But we have to accept that the team of a forward-looking, data-driven and market-oriented company will probably be a bit different than usual.