Maybe you’re thinking “Wait Not all page views or

Maybe you’re thinking, “Wait! Not all page views or marketing channels are treated the same when it comes to conversion! You’re right! Depending on the type of attribution report you want to run, different marketing efforts will be credited differently – and the ability to more or less credit certain parts of the conversion process is where the magic happens. An attribution report is used to understand the path someone takes from the first time they set foot in your site to becoming a customer – basically, the path of conversion is measured to see what led someone to convert. For salespeople to be successful, they need to understand all the factors that influence conversions in the funnel. Do you want to see how many leads you’ve generated from the blog? Do you want to see which source generated the most conversions? Do you want to see the content that someone has seen before they became a customer? An attribution report can answer all your questions about what drives conversions in your funnel. The value of this report is that marketers can now identify exactly what marketing effort drives conversions in the funnel. If you want to understand how the pages or channels displayed before the conversion affect the conversion, run a program. This is a special type of marketing attribution, which shows how marketers influence the number of leads for a particular campaign. Run an attribution report based on the pages displayed on your site to find out which pages are visited most often. If you want to understand exactly what happened at the time of conversion, run another program. Attribution reports summarize this information to show how many times a blog post was viewed before the conversion. Start by deciding whether to retrieve a report based on the URL, the reference, or the source. Once you have determined the type of content that generates the most leads, it is important to understand which channels are most successful in generating leads. Marketing attribution is a reporting strategy that allows marketing and sales teams to see the impact sellers have had on a purchase or sale.