Media Demographics – Facebook’s base and reach are global

Facebook’s base and reach are global, making it easy for many brands, even those with an international social presence, to find their target audience online. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media platform designed to connect. The user demographics of any social network are an integral part of any marketing strategy. Compared to the other social networks studied, Snapchat tends to attract younger users. According to Statista, the network has 322 million international users and 87 million active monthly users in the U.S. Let’s say you feel good about your current social media marketing strategy and want to explore more networks. According to Statista, 35% of teens in the U.S. right after Snapchat nominate Instagram as their favorite social network. With Social Sprout, you can pull data from your specific social media platforms to learn the demographics of the people who actually follow you. Since the social space is constantly evolving, it’s helpful to know the latest stats when you’re rethinking your decisions and tailoring your content to how your audience uses different platforms. Snapchat, like other networks, is used worldwide, but has the largest number of users in the U.S. (97.55 million). If you want to expand your reach, we recommend looking at the demographics of your own social presence to see if it deviates from the average. As a professional social media platform, it makes sense that the platform should reflect today’s workforce situation. Demographics from social media can help you create marketing personas and better understand your audience. As of the end of 2019, there were 210 million daily active users on the networking site. According to Statista, Snapchat was found to be the most important social network for 41% of teens.