To find out what marketers need to know about the latest trends in Facebook advertising, I interviewed Rick Mulready in the podcast of Social Media Marketing. To find out what marketers need to know about how to write a copy of a Facebook ad, I interviewed Molly Pittman in the podcast of Social Media Marketing. To explore YouTube trends that marketers need to know, I interviewed Sean Cannell in the podcast of Social Media Marketing. To find out what you need to know about Instagram Stories advertising, I interviewed Susan Venograd in the podcast of Social Media Marketing. To find out how Instagram can be used to generate organic clues, I interviewed Jenn Herman in the podcast Social Media Marketing. To learn how to create fascinating videos that work in organic social media or paid advertising, I interviewed Ezra Firestone in the podcast of Social Media Marketing. To learn how to use YouTube stories and the YouTube Community Guide, I interviewed Evan Carmichael in the podcast of Social Media Marketing. To learn how words can inspire customer confidence, I interviewed Marcus Sheridan in the podcast Social Media Marketing. To learn how to win loyal fans, I interviewed David Merman Scott in the podcast of Social Media Marketing. To explore the power of marketing stories, I interviewed Kindra Hall in the podcast of Social Media Marketing. To learn all about measuring ROI, I interviewed Christopher Penn in the podcast of Social Media Marketing. To explore the science behind making decisions, I interviewed Tracy Trost in the podcast of “Marketing in Social Media Marketing”. To learn how to strategically use content through 2020 and beyond, I interviewed Jay Baer in the podcast of “Marketing on Social Media”. Susan specializes in Facebook advertising and is Marketing Director at Aimclear, a marketing agency specializing in paid search and paid social services. David explains the neurology behind tribal identification and loyal fan bases, and shares three keys to the development of fans who use social media.