Whether you’re asking your customer service team questions or leaving your activity reports, be sure to respond to as many social media mentions as possible. That’s why we’ve created a list of social media measures that are essential for monitoring, so you don’t lack important numbers that can help you later. Then add your mentions and those of your competitors that can be tracked using an online social media tool like Sprout Social. If you need an update on sagas, channel performance and number of trailers, consider doing a social media audit or using a social media analysis tool to do an audit for you. Your social voice part measures these data and shows how visible your brand is in social media. Sometimes companies realize it’s worth investing in social media monitoring tools to help them work more easily. Overview of social media data is important so you know where and how you can align your strategy. Tracking keywords can increase your social voice engagement and the growth rate of your audience. But use this formula to determine a basic return on investment; let’s say you’ve earned $1,500 in social media or e-commerce advertising revenue and your investment is $500. Note: Your social media analysis tools can help you calculate this number. We take care of it: social media measures are important. In a survey conducted by The Manifest, 96% of respondents analyze the brands that follow in social media. Social media measures are essential to social strategy. This is an important step when investing in social media. To calculate your social share of votes, measure your mentions on your social networks.