Media Organic Reach – Today our Ignite Social Media team

Today, our Ignite Social Media team analyzed not only Facebook’s current organic audience, but also Instagram and LinkedIn so brands can better understand how their organic content varies by channel. If you don’t know what organic reach is and why it’s so important, it’s the number of people who see your content on social media without getting paid for it. Learn how organic reach has changed over the years and what key tactics your social teams should use to ensure not only the success of your organic content strategy, but also a consistent paid social media strategy. While organic reach on some networks may make marketers question the need for an organic content strategy, it’s important to maintain this type of content to keep your channels active and engaged. In today’s social media marketing, it’s important that brands have a paid media strategy, but it’s also important that it works in conjunction with their organic content strategy. There’s a reason organic reach has declined – Facebook has intentionally created a paid environment in the social media landscape. In our next post, we’ll share insights and best practices based on our recent analysis of organic reach on Facebook, Instagram and LinkedIn. Facebook has always been a focus in this area, as it has often taken steps that have slowly but surely reduced the organic reach of content. Contact our team of experts today to learn how we can improve your strategy with organic and paid social media marketing. Some brands on Instagram may see lower reach, but on the other end of the spectrum, 25% organic reach per post is still achievable on this platform. Our results show that the average organic reach is around 5% per post, but for some brands it can be as high as 10%. Over the years, the organic reach of brand content has changed from network to network. In our analysis, we can only guess why Instagram has the best organic reach, with an average benchmark of 9% per post. And who can blame them when networks have forced everyone into the paid world and regularly tweak their algorithms to minimize organic reach. Nonetheless, organic reach is still important because it highlights your brand, your brand voice, your key messages and stories, and provides valuable opportunities to reach your active audience.