For limited content, advertisers who wish to advertise online dating services must obtain permission from the platform before placing ads, as well as for political and subject matter announcements and encryption of products and services. They are not allowed to advertise: a long list of banned ads on social and search engines In order to approve ads on time, brands must know what content is allowed, restricted and banned. For example, the Company will not allow ads that result in a non-functional target page: “This includes content on the target page that prevents a person from viewing pages outside that page. “You may not advertise loans for payment, advances or guarantees. In order to fully understand that Microsoft may not advertise in comparison to advertisements that may be provided only with restrictions, advertisers must refer to the company’s “Restricted and Illegal Content Policy” page rather than the “Illegal Content Policy” page, which lists specific rules and regulations. The standard rules for banned advertising apply to all social and research advertising sites: no advertising for counterfeit products, tobacco, prohibited goods or services. With regard to healthcare advertising, Pinterest allows the advertising of products such as spectacles or contact lenses, class I and II medical devices and over-the-counter drugs. Advertising content prohibited on Facebook in the app family includes the following rules: no advertising of prohibited products or services, tobacco or firearms. Like Reddit, Snapchat allows the advertising of dating services, but it must be targeted at users aged 18 years and older and must not contain provocative, sexually explicit content or links to prostitution. To successfully manage advertising campaigns, it is also important to know which types of advertising content are prohibited and which are limited in the social and searchable advertising landscape. The list below provides marketers with an overview of the prohibited and restricted advertising policy on each platform, while defining a more detailed policy for a particular site from site to site. Any advertiser wishing to advertise game-related services must have their advertising manually approved and certified by Reddit: “To be approved, the advertiser must actively work with a Reddit representative. “This does not apply to gambling, which does not exchange anything of value, or goods related to gambling, or the casino of the hotel where the advertisement is directed. The Company has not changed or updated its rules regarding permitted and prohibited advertising, but has reorganized the presentation of content policies and restrictions in AdSense, AdMob and AdManager. Prohibited advertising includes spoofed, unsafe, or fraudulent products or services or other similar products or services. Microsoft’s policies regarding prohibited and restricted advertising, including rules for Bing search ads, may be confusing if they are followed.