New Year – Creating a culture of growth should be at the

Creating a culture of growth should be at the forefront of New Year’s Eve solutions for traders, but how best to do that? Casey Carey, Google’s Chief Marketing Officer and Publishers, is proposing the introduction of a “quarterly error report,” which will be an amazing way to change the way marketers work and grow. It’s the idea of a quarterly bug report, a useful tool for testers, conversion optimizers and marketers who want to create a culture of growth. “Our testing success is about 10%,” says Jesse Nichols, director of web applications and analytics and development at Nest. Before you start preparing your quarterly bug report, make sure you train everyone on best practices to stimulate growth through testing and experimentation. “You need an experimental master plan that will create two things: Chris Goward, founder and CEO of the digital agency WiderFunnel, specializing in conversion optimization. Download the How to Build a Growth Culture brochure to learn more about how to focus your marketing team on testing and continuous learning. In a growth culture, this should mean experiencing something new, measuring results, and knowing that changes will not help you achieve your end result. I’ve learned from a lot of failed tests,” says Christa Seiden, director of global analysis training at Google. “Stakeholders know exactly what they do every time we do a test, and I don’t want to paint a picture that just tells the story I want to tell,” Jesse says. “Do a full test on one slide: a description, hypotheses, variations, results and next steps,” Jesse says. The losses aren’t necessarily huge; they can be not only button checks, images or action calls, but also more complex cash flow tests for users or new features. Fault is a by-product of a good test. If your tests are still successful, you will probably not run them often enough or aggressively. Failure is an obvious fact for testers, and any failure is a proven fact.