Snapchat Discover can inspire a small story about Instagram or Facebook. While Facebook, Instagram and Snapchat may seem incredibly different platforms, there is one thriving resource that unites all three: stories. But if you have the time and resources, you can try your hand at Facebook or Instagram on the example of a nutrition story for young people. With Instagram and Facebook, you can also link your stories to web content as soon as it reaches a certain number of subscribers or when your account is verified. When these brands posted content on Snapchat, the stories were very similar to those on Instagram. Finally, Facebook joined the train by introducing the Stories feature, which looked like Instagram after purchasing a social networking company. We also know that Snapchat published the format of the first story before Instagram published its own very successful report. Although you can see an influential person posting the brand’s history on Facebook, Instagram’s strategy is much richer. Apart from the differences in audience and demographics, the stories on Facebook and Instagram are very similar. Although research shows that Gen-Z prefers Instagram, the number of stories on Facebook may increase due to the large Facebook audience. In 2018, a few months after Instagram reached the same level, more than 500 million active users were tracked daily on Facebook. On each platform with this feature, you’ll find several brands using stories to publish educational content related to their industry, show how to handle their products, or send feedback from their customers. Instead of posting the story on Facebook, Lexi posted it on Instagram, where an audience of young adults and fashion lovers gathered. While posting the same content on both platforms is simple, harmless and inexpensive, we recommend that you tailor the content to your social media audience to see if it leads to more interesting stories. This overwhelming preference for Facebook can seem surprising, especially for those who regularly watch stories on Facebook or Snapchat.