The use of the red ceiling and the return of Tiffany style lamps, including the brand name in the design that will be installed in new locations, give Pizza Hut “a nod to where we come from, but also a modern touch”, he says “they”. It’s more of a recognition of the time when Pizza Hut had a clear advantage,” Radley says. Sales of pizzerias in the United States remained stable in the first quarter, after growing by 2% in 2018, the first annual increase in sales in the United States since 2015. Since then, the company has been striving to send a clearer message to Pizza Hut’s densely populated pizzeria and to make it more culturally relevant, especially to young shoppers. According to industry research firm Technomic, the Pizza Hut restaurant chain ranks 11th in the country in terms of sales volume across the system. “We needed to bemore not to apologize, to take more risks, to be a little more risky,” says Marianne Radley, brand manager of Ad Age’s Marketer’s Letter Podcast. In the lightweight category, Pizza Hut has expanded its beer delivery program in some states and plans to deliver it to more than 1,000 of the approximately 7,000 stores in the United States by the end of the summer. This experience helps Radley understand what the Pizza Hut store staff experience at the store level, and the importance of customer service. “I was so excited to be back at Pizza Hut because it was a solid foundation for me,” she says. Radley talks about his “own” experience in the early years of Pizza Hut. To succeed as a brand today, you need to be really relevant, simple and understandable,” says Radley.