Privacy Concerns Put – Although Facebook is the only social

Although Facebook is the only social network that has begun implementing a third-party cookie blocking solution, other networks will soon begin using this technology. This data is invaluable to social campaigns, providing valuable insights into conversions, building an audience of qualified users and enabling conversion-based purchases that prompt users to take a specific action on a site. With this customization, brands have more control over what data they want to share with Facebook and when. With the API brands can send Web, offline or CRM data from their server directly to Facebook’s servers without having to use a Web browser. Facebook has assured that this change will not affect the effectiveness of advertising, but will make the switch to the Conversions API to its advantage. For more information about the API, read About the Conversions API in the Facebook Business Help Center. For more information about the program, visit the Facebook Marketing Partners page.