Reach Optimization – I want to talk to those who have

I want to talk to those who have visited the product’s homepage in the last seven days, so I have created a website that represents those people. My goal was to reach as many people as possible who have visited the Beyond the Boost home page in the last seven days without buying. By default, Facebook will not give you very interesting results for an awareness campaign. I used reach optimization to ensure that the ads reach as many people as possible within my audience, rather than optimizing for a single campaign and excluding a large percentage of people. Last week, Charlie explained how to use Reach targeting for Facebook remarketing campaigns. Let’s take a closer look at what I do with the Reach and the results I get. Continue with your current campaigns, but also do a Reach campaign for a very valuable group. Contact those who have visited the Beyond the Boost website in the last seven days. I need to increase the number of people who have visited the website. This is because, technically, your goal was to reach as many people as possible. I spend very little on awareness campaigns, but that’s where I get some of my best results. You can spend a very small budget to reach a very committed audience that is more likely to convert. At the campaign level, select the target to be reached. It should also be noted that the campaign reached an average of 4.33 per 675 people, with a total cost of $39.22. Overall, this is considered a high WPC, but in this case it is obviously worthwhile. I opted for a maximum frequency of twice a day, knowing that most people would not see the ad for more than seven days.